This week I searched for resources on the web which were pertinent to my blog’s topic of children and marketing. I found ten excellent resources during my search which expand upon my topic in different ways and focus on certain aspects of my topic in more detail than I can cover in my blog. These resources are included in my linkrolll and can be accessed from there. One of the first sites that I encountered was called Advertising in the Media and it’s a very simple site of a list of links that could be could resources for teachers and students who are interesting in learning more about advertising in the media and the general effects of it on society. This site as I said before is very simple in that it does not use any graphics and the layout is straightforward which makes it easy to use but this is also somewhat of a drawback because the site itself is not very attractive or aesthetically pleasing for its user. Otherwise the content is valuable for the topic and could be a beneficial resource for an advertising student. The next two sites for the American Advertising Federation and the American Marketing Association were very similar in their goals but their layouts made them differ in positive and negative ways. Both of the sites give detailed information about their goals educate the public about marketing and advertising through their research and links to different news studies. The difference in the format of the sites makes a difference in the overall experience of them. The American Advertising Federation has a visually simple site and easy to navigate with clear and comprehensive links while maintaining its professionalism. The American marketing Association site, on the other hand, has lots of links to relevant sources but it’s a bit confusing and maybe even overwhelming when first finding the site. With the American Psychological Associationn’s site I directly linked to the page on children because it gives a long list of topics to choose from that deal with children that would further someone’s interest in children and the different kinds of things that can effect them mentally besides advertising. Visually this site is a bit boring, the colors are simple and the graphics aren’t very engaging but the simple structure makes it easy to navigate and find relevant information quickly. MarketingProfs was a visually engaging site and I was immediately interested when I came to the page because of the color scheme and the different kinds of media and graphics that are available. There are graphics, videos, and various links which make the site not only visually appeasing but interactive for its user. The content is very focused on marketing in the news which seems to be updated quite often.
A unique part of this site is an area where you can input your email address on the homepage which will sign you up for the website and allow you to receive newsletters about marketing events in the news through email. A site that was more suited towards parents who are interested in preventing their children from becoming victims of persuasive marketing was the New American Dream site which offered tips for parents to follow so that they could help their kids to understand commercials. This would be a useful site for parents, but for others it is somewhat useless. 4Kids Entertainment and the Gepetto Group sites were similar in that they are both sites created by marketing groups who focus on helping companies to learn how to market and brand their products based on case studies that have been run by both groups. Both sites are extremely well done and the animation and graphics can get a bit distracting at times from the actual information being offered. The Gepetto Group’s site was especially animated which overpowered the little bit of information that was given. The last two sites, the Children’s Advertising Review Unit and Comercial Alert, were the most relevant to my blog and spectacular finds because they directly further upon information that my blog addresses. The Children’s Advertising Review Unit is specifically designed to review different advertisements that are put out for children and the group assesses if these ads are appropriate for children to view. An interesting section of this page is the “complaint” section where a user can report an ad that they have seen which they thought was inappropriate and was directed toward children that are under the age of 12. Comercial alert is dedicated to protecting people, not only children, from commercialism. This site is visually not engaging and could use work on the visual design. Overall these resources were rich and valuable finds which I feel will add to the overall experience of The Bitty Buyer.
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