The web has offered more links for the Bitty Buyer to explore the field of marketing and Advertising to children and provides extensive information on the topic and various relevant subtopics that would be of interest to readers of the Bitty Buyer Blog. Ten new sources were found and I have provided them in the Linkroll. These links expand upon information covered in The Bitty Buyer and also give information on new topics that may be of interest.
One group of sites that have been provided are sites that cover general advertising and marketing from a business perspective and include news links, media and blogs on their respective topics. The Interactive advertising Bureau and Adweek were similar in their websites. They both give lists of links to news updates and events in the field of advertising and are highly interactive with video available. The Media Channel site is similar but the layout is very busy and reminiscent of a newsroom in its design. Blogs and videos are also featured at this site.
The second group of sites are informational about a cause, usually a cause focused on media and children in some way and these sites are geared toward parents in order to help them to know how to deal with their child in a media influenced society. The National Advertising Review Council, National Institute on Media and the Family, Campaign for a Commercial free Childhood, and the Shaping Youth organization, all have sites that promote their organizations and give detailed information about them, what they promote and how to join them. The National Advertising Review Council’s site is informative but the layout is a bit disengaging because the news links don’t include any media or graphics. The Shaping Youth website offers links to other issues between children and the media such as body image, childhood obesity, and consumerism which I feel would be of interest to those who would like to expand on the topic of children and media.
The final group of sites are from ad agencies who have sites that are geared toward companies who are looking to advertise their products to children. Just Kid Inc. is a company that advertises children’s products and the website is bright, interactive and attractive. The design of the website itself gives off a feeling that this company has authority in their field and would be an attractive resource for companies looking to market their brand. Planet News and Views is a group which provides in-school marketing and has links for advertisers, teachers, clients, and products, which are the target audiences for this website. Berenter Greenhouse and Webster had the most engaging and interesting site of this bunch because of its use of animation in the intro to the site. This company markets especially for women, mothers and children and also seems to be an authority in their field.
These resources in the Linkroll have been provided to more fully engage those who wish to read further into the world of advertising to children and I feel that these sites are the best to aid in that search.
1 comment:
Great Job! The links chosen in your post definitely ring true to your topic of advertising. I especially enjoyed the incorporation of different links for different categories: general, informational, and specific. Also, congratulations on keeping your positive and negative feedback on the sites well balanced. I do, however, have some suggestions that would make the post even better.
Considering the nature of posts similar to this one which have the ability to read like a list, it is important to stay focussed on being concise and avoid redundancy. To successfully achieve this, it is best to use different words in each sentence and incorporate transitional phrases at the beginning of each sentence. At some points in your post you may want to switch the word "the" to "however". This will make your post flow better and easier to read. With that said, the content within each sentence is great and I would not touch a thing. Also, you may want to link the picture to a website where readers can browse for further information.
Overall, you did a great job. Keep up the hard work!
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